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the CHROMA Collection relaunch & re-vision 2016


 THE CHROMA COLLECTION Relaunch and 3 NEW aroma-colors

It is incredibly exciting to announce the much anticipated release of our three NEW aroma-colors: Hansa Yellow, Mars Violet, and Ultramarine Blue along with some beautifully updated and expanded designs for The Color Orange, and Umber: bois de rose.

We have been working for quite some time on a packaging update (images to come in the first week of May) to give the CHROMA collection a more “modern art” feel with color fields on the bottles and a unique, minimalist look, while still feeling like DSH.  And as is so often the case, as the imagery changed, new materials that spoke to the original intent of the designs came into the studio to allow for subtle shifts and elucidations of the fragrances.

Updates: The Color Orange, the pop-art, Rothko inspired unisex fragrance now has an enhanced brightness with notes of orange essence (distilled juice!) and is made eve fuller with the addition of subtle saffron.  Umber: bois de rose, was brought into a fuller focus with the addition of a new rose note that further marries the balsamic qualities of rose with the woody elements in rosewood and the moody nuances of the eglantine leaves in the topnote.  What comes out is a richer, warmer feel with a bit more focus on the rose to wood relationship.

What’s NEW: We have been slowly releasing preview samples of Hansa Yellow and Mars Violet ever since we created them for Denver Art Museum in 2014…it’s finally time to show them to the world along with the brand new Ultramarine Blue.

Hansa Yellow is one of the most brilliantly happy and uplifting fragrances that you will ever encounter!  Heartening as a ray of sunshine, Hansa Yellow sings with notes of lemon, Tunisian neroli, jasmine grandiflorum, orange blossom absolute, Australian sandalwood, and vanilla bean along with artful twists of green banana peel and butter co2 (!).  I feel better every time I take a whiff of this stuff!

Mars Violet is unlike any design we have done.  It’s got a lot in common with the ever popular “fruit-chouli” style of oriental, but it’s balsamic and slight gourmand leanings in the drydown make it stand apart.  Notes of plum, osmanthus, tobacco, patchouli, brown oakmoss, tolu balsam, tonka bean, oude, and fossil amber.

Ultramarine Blue is another thing altogether.  What I love about this design is that it seems very familiar but not exactly…  It’s a fresh take on the ozone/aquatic eau fraiche theme with notes of ozone / marine, petitgrain, bergamot, chamomile, cassis bud, ambergris, and musk.  It’s light and airy but with a sense that the ‘waters run deep…and turbulent.  This shade of blue is one of my favorites because it is at once comforting and unsettling; the fragrance feels the same to me.  (The phrase ‘curiouser and curiouser’ came to mind many times in the process of designing this fragrance).